Tasty Rewards

A hub for Pepsi's delicious (and somewhat fattening) treats!
Project Overview
Pepsi wanted to create a hub where its most loyal customers would get access to even more goodness and cholesterol ridden crunchy-ness. The idea was to personalize the experience, provide relevant content (recipes and lifestyle) and a bunch of coupons for cheaper treats.
My Contributions
Art Direction, UI & then again... a bit of copy
Social Media Presence
Conceptualization, Storyboarding and Animatics
As any other brand, Pepsi is constantly looking to keep an ongoing presence on social media. These short animatics (which were animated properly afterwards) were carefully mocked and created as a base for impactful and thumbstopping creative.